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Beyond the Hammer

A Fresh Approach to Leadership, Culture, and Building High-Performance Teams

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Beyond the Hammer is more relevant than ever. The #1 reason people leave their jobs is a toxic work environment. Attracting and keeping talent is harder than ever—but it doesn’t have to be. When companies become “builders of people,” employees find purpose and passion in their work, driving exceptional results.

The book begins with the fictional story of George, a business owner struggling with burnout, turnover, and unhappy customers. Through his journey, readers discover five foundational leadership pillars that can transform any organization.

In the second half, Gottlieb moves from story to strategy, offering a clear, actionable blueprint for applying these principles. His approach is engaging, insightful, and highly motivational—helping leaders see themselves in both the challenges and the solutions.

Book Awards:

  • 2025 Independent Publisher Book Awards – Bronze Medalist, Business, Career, and Sales

  • 2025 Business Book Awards – Shortlist, Business Journey

  • 2024 Global Book Awards – Gold Medalist, Business Leadership

PURCHASE HERE

The Five Pillars of Leadership

  1. Belief Is Transferable
  2. Leaders Shape Culture Through Purpose and Direction
  3. Leaders Are Aware of the Echo of Their Voice
  4. Leaders Model Their Business as a Training Organization
  5. Managers Need a Checklist
By integrating these leadership principles, readers will learn how to build a cohesive, motivated, high-performing team. The book offers practical advice and real-world examples from Gottlieb’s experience growing a business from a $3,000 startup to a world-class empire.

Beyond the Hammer is a roadmap to exceptional business performance with a purpose. It is perfect for leaders and managers who want to elevate their team’s capabilities, create a thriving company culture, and properly position their business to win.

Slide 1

The best leadership book of the year, great for managers and leaders alike!

Chris Hermes

CEO, USA Showers

Slide 2

Brian is an extraordinary leader whose innovative thinking and boundless energy inspire awe in all who encounter him! I have witnessed his magnetic charisma and unparalleled approach as he propelled my team to look at situations through a different lens. A true trailblazer whose leadership ignites passion and drives excellence, leaving an indelible mark on all fortunate enough to be in his orbit.

Heather Schimmers

President, Gunderson Health System

Slide 2

I have had the privilege of witnessing the growth of Brian’s various businesses and am also aware of the commitment he has made to continually learn and apply his learning to his successful companies. Part of that is how he treated, inspired, and motivated his colleagues and staff to deliver outstanding results while in a very accelerated growth period. He has much to offer in sharing his success with others!

Jay Zollar

General Manager, WLUK FOX 11 / WCWF CW 14

Slide 2

Brian’s leadership style creates a “North Star” for his entire team to follow, enabling them to deliver an exceptional customer experience.

Dave Jackson

CEO, Jacuzzi Worldwide

Slide 2

Inspiring, actionable, entertaining, and powerful. If you lead a team, this book is for you!

Todd Reese

President, Renewal by Anderson Greater WI

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